First published in 1998, this book links the forces of innovation and automation positively by shifting the focus on human-machine interactions from the current, technology-centred approach, to one where sharing is evolved and creativity is no longer suppressed. It provides a unique way of understanding innovation in organisations, by using an environmental interaction approach to understand creativity and its translation into innovatory behaviour. The current dampening of creativity in organisations is made meaningful by explaining organisational behaviour in terms of rituals. The author...