Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author’s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If “data is the new oil,” Big Data is the new snake oil. It isn’t real. It’s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

Before you can present information to others, you must understand its story. Now You See It teaches the concepts, principles, and practices of visual data sensemaking. The skills taught in this book rely primarily on something that most of us possess-vision-interactively using graphs to find and examine the meaningful patterns and relationships that reside in quantitative data. Although some questions about quantitative data can only be answered using sophisticated statistical techniques, most can be answered using relatively simple visual data sensemaking skills. Until Now You See It was...