Told from the viewpoint of four generations of the Gentine family, TREATED LIKE FAMILY reveals the secrets that enable Sargento Cheese to become an industry leader and provides entrepreneurs with key managerial strategies that will help them succeed in business and life.
Leonard Gentine operated a financially challenged mortuary business for 16 years. Yet, by the time he died, he stood at the helm of Sargento Foods Inc.-a profitable, nationally recognized cheese company and a household name. How does one go from a struggling funeral director to a competitive force in the...