Images of America: Chevrolet: 1960-2012 is the second of a two-volume photographic history of Chevrolet, one of the world's best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced
fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the
market. Even though the number of different Chevrolet passenger...

Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the "pony car"--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the...

Just as Detroit symbolizes the U.S. automobile industry, during World War II it also came to stand for all American industry's conversion from civilian goods to war material. The label "Arsenal of Democracy" was coined by Pres. Franklin D. Roosevelt in a fireside chat radio broadcast on December 29, 1940, nearly a year before the United States formally entered the war. Here is the pictorial story of one Detroiter's unique leadership in the miraculous speed Detroit's mass-production capacity was shifted to output of tanks, trucks, guns, and airplanes to support America's victory and of the...