In most industries, innovation has become the most critical success factor to compete: thanks to the rapid change in technology, shortened product lifecycles and market globalization, executives focus on new product development activities has become even more stronger. On the one hand, the simultaneous effect of (external) supplier and (internal) purchasing involvement into NPD has seldom been tested, and the great part of relevant studies is based on case studies rather than large - scale surveys. On the other, scholars recommendations are sometimes contradictory, with authors exalting...
In most industries, innovation has become the most critical success factor to compete: thanks to the rapid change in technology, shortened product lif...