Bachelor Thesis from the year 2013 in the subject Business economics - Trade and Distribution, grade: 1,0, Vienna University of Economics and Business (Institute for International Business), language: English, abstract: "The opportunities for channel researchers to contribute to knowledge creation in the marketing discipline and, at the same time, affect business practice are almost endless" (Frazier 1999, p.238). While the theoretical understanding of the internationalization and international marketing strategies of large firms has been in the focus of research since a long time, attention...