The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with...