The objective of this study is to show the way communicants communicate and interpret speech utterances and the role of context in the actual interaction. Language use aspects of marketers conversation was under close scrutiny. Ten different bargaining interactions were recorded and transcribed. Observation was used as a salient instrument to collect the data in the study.Taking an instance of conversation and illustrating its implications in various social, cultural and economic contexts was the salient emphasis of this study. Conversations were grouped in three phases: openings, middle...