Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, EBS European Business School gGmbH (Strategy, Organization & Leadership), language: English, abstract: Innovation is a crucial success factor as competitive advantage is often gained through the introduction of new products to the market. The challenge thereby is to find the right mix between keeping existing products in the portfolio and introducing innovative new offers. In order to constantly bring innovation forward, companies have to establish an efficient process...