Social media is hot. It attracts lots of boardroom eyes, but not every company is doing it right. Marketers must develop a fundamentally sound approach to social media and gain a grounded perspective on how social media relates to other marketing and business strategies. Readers will learn how to leverage social relationships, build teams, construct plans and more. Friends with Features and Benefits is the new social media handbook every marketer must own.

"Down to earth, practical information that will help any marketer make much better use of the social media...