Answering the demand to study entrepreneurship as a key driver of innovation and competitive advantage, this book emphasises emphasis how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Most texts, university courses and corporate training program have the start point in the entrepreneurial process being the identification of new market opportunities thereby providing the basis for the development of a radically new product or service proposition. Given the high number of commercial successes achieved by this market-driven approach, it is clear this a valid and viable way of creating new firms and sustaining the performance of existing organizations. Nevertheless it is important to register that in terms of maximizing the wealth of organizations and even entire nations, the...