Attract Sell Keep: The Art of Marketing Your Services is an expert guide to building an ethical, profitable, and enjoyable service practice. It used to be that a solid education, sound technical skills, and fine manners were enough to make a good living as a service professional. That's not the case anymore. In today's highly competitive environment, service professionals-from attorneys to CPAs, doctors to architects, painters to plumbers--must be rainmakers, whether they like it or not. ASK teaches professionals painless and cost-effective techniques to increase market awareness, attract...

The ASK Workbook is the practical companion to Attract Sell Keep: The Art of Marketing Your Services. After you have completed ASK, the expert guide to building an ethical, profitable, and enjoyable service practice, put what you learned to work through these engaging and easy-to-follow exercises keyed to the lessons in the book With The ASK Workbook, you can build a practical growth plan that is specific to your business and the prospects and clients you want to serve. This Workbook is designed to be an ongoing guide. You don't have to complete all the exercises at one time. Use it as your...