"Beyond the Music: An Introduction to the Music Industry is the rare book that effectively combines an academic approach that is appropriate for serious study with an insider's view of how to achieve professional success in a highly competitive area of the entertainment world. The authors have extensive background experience in performing and recording, and currently share their knowledge in university-level courses. Beyond the Music was written for students of the music and entertainment marketing businesses. It is also an excellent tool for artists seeking to learn more about entering the...