Winning in China requires time, commitment, and knowledge. Conducting business as usual is not how to accomplish objectives.

Authors Alan Refkin and Scott D. Cray enjoy success conducting business in China because they know that the rules there are different. Now, they open up their playbooks so you can succeed where others fail.

This guidebook can help you under-stand Chinese businesspeople, gain acceptance among Chinese with influence, cultivate and maintain meaningful relationships, and navigate the connections between business and government. Most Chinese businesspeople...

Winning in China requires time, commitment, and knowledge. Conducting business as usual is not how to accomplish objectives.

Authors Alan Refkin and Scott D. Cray enjoy success conducting business in China because they know that the rules there are different. Now, they open up their playbooks so you can succeed where others fail.

This guidebook can help you under-stand Chinese businesspeople, gain acceptance among Chinese with influence, cultivate and maintain meaningful relationships, and navigate the connections between business and government. Most Chinese businesspeople...