Build a powerful social media strategy to increase buzz--and the bottom line

"Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book."
--George G. Smith Jr., Social Strategist, PepsiCo

"After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider's discussion about real...