Today marketing is not just developing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. The purpose of this study has been to analyze the existing application of Customer Relationship Management in CBE Mekelle branch. The main research methodology adopted was a case study. This research involved collected data from 132 customers and 44 employees of CBE to understand the CRM of the bank.The study result indicates that the customers are satisfied in most of the services provided by the bank, even though, the bank does...