2012 is the new Y2K. Instead of sitting back laughing and pointing at everyone that is in a panic over the end of the world, scheduled for December 21, 2012, why not profit from it instead? This book will give you many legitimate ideas for making money over the 2012 scare, as well as a few humorous ones. Bottom line, if the world ends in 2012, well, you may actually save some lives. If it doesn't end, maybe you'll be wealthy because you took action

Throughout their lives animals must complete many tasks, including finding food, avoiding predators, attracting mates, and navigating through a complex and dynamic environment. Consequently, they have evolved a staggering array of sensory organs that are fundamental to survival and reproduction and shape much of their evolution and behaviour. Sensory ecology deals with how animals acquire, process, and use information in their lives, and the sensory systems involved. It investigates the type of information that is gathered by animals, how it is used in a range of behaviours, and the evolution...

In nature, trickery and deception are widespread. Animals and plants mimic other objects or species in the environment for protection, trick other species into rearing their young, lure prey to their death, and deceive potential mates for reproduction. Cuckoos lay eggs carefully matched to their host's own clutch. Harmless butterflies mimic the wing patterning of a poisonous butterfly to avoid being eaten. The deep-sea angler fish hangs a glowing, fleshy lure in front of its mouth to draw the attention of potential prey, while some male fish alter their appearance to look like females in...