For a long time I have seen the need for a general purpose how to book in the small business marketplace. Historically businesses in the startup mode to medium range do not hire marketing managers. In many cases the owner of the company drives the marketing and sales functions. In most cases many of these businesses "shoot from the hip" with gut instinct. If you are looking for a novel or a fluid chapter to chapter kind of book this is not it. This is a reference book and attempts to provide answers to your marketing questions, how do I do it? And what do I do next? After teaching women in my...