Contingent valuation is one of the means of incorporating socio-environmental considerations in cost benefit analysis. The authors of this book have examined environmental valuation methods through the lens of cost benefit analysis focused on three case studies in Japan: public parks, a bay wetland, and a recreational theme park. With implications for the world at large, the findings presented here serve as a valuable source of information on Japanese behavior regarding the valuation of environmental goods. New, alternative approaches and guidelines for cost benefit analysis in the public...