Success in the music industry is not just about great music; it's about working smarter and knowing the business. Drawing on their many years of experience in the high-tech, rapidly changing music industry, authors A. J. Grant and Lo Rene give aspiring musicians, songwriters, and managers the practical information and expert advice they need to make it big in music.

Musicians, songwriters, and co-owners of an entertainment company, Grant and Lo Rene offer a realistic, insider view of the industry and show you how to develop and sell your "whole package," including talent, image,...