Blogging has moved rapidly from being a craze to become a core feature of the Internet--from individuals sharing their thoughts with the world via online diaries, through fans talking about their favorite sports teams or music, right up to serious business minds discussing industry futures.

And that includes you, right? If you haven't got a blog already, you want to start one, and want to find out how. If you have already got one, you want to know how to customize it, and make it look cooler than everybody elses. In either case, this is the ideal book for you.

In this book, a...