Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love... Authentic shows how to do just that.

In Authentic, Neil Crofts offers inspiration for individuals tired of career conformity. He shows how we arrived at a situation where many of us are tied to jobs we don't enjoy. He demonstrates the steps you need to take to find out who you are and what you want from life, and finally, he reveals how you can turn all that into a business idea that is...