Is your church viable in the changing marketplace of today--and tomorrow?

Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional needs, moral perspective, and lifestyle. This implies significant changes for the church--new approaches to ministry and different methods of communication and interface.

Church Wake-Up Call's unique "Ministries Matrix" approach provides effective management techniques to help...