In today's fast-moving, high-technology environment, the focus on quality has given way to a focus on innovation. From presidents of the United States to presidents of Fortune 500 companies, it is clear that everyone thinks innovation is extremely important. The challenge is that few people stop to define why innovation is important--to understand what's driving the need for more innovation. We all agree that more frequent innovation is important, even necessary. What remains unanswered is why we allow innovation consultants, elected officials, and business leaders to...