Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and...

The interior design of photographers consultation rooms and camera rooms can affect the efficiency and profitability of studio photography businesses. This book explores the studios of 20 top professional photographers and examines the design problems each faced, and the solutions they devised. Photographers will learn that their space must be an efficient and practical environment in which to create their photography and that it must convey to prospective clients the quality and character of the work they can provide. From studios in urban high-rises to small-town corner operations and even...