Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making,...
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic de...
Takes a look at the nature of television from an audience perspective. This book contains an appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Takes a look at the nature of television from an audience perspective. This book contains an appendix on advertising, as well as technical notes, a gl...
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making,...
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic de...
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to:...
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Pa...
