A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. Ron Harding profiles companies that have effectively enforced accountability on their agencies and demonstrates proven internal systems for controlling the advertising process--and its associated costs--from the initial spending plan through the final examination of actual expenditures. He also offers a pragmatic discussion of the procedures, timetables, and contracts managers need to put in place to ensure that all sectors...
A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sac...
Ron Harding is the author of three books, Making Creativity Accountable (on Amazon.com for twenty-one years ), Arts and Entertainment Marketing, and App Yourself Your Skills, New Careers. This new book is your roadmap to successfully change careers at a later time in life or find work in today's new competitive marketing environment. Hundreds have found new satisfying jobs that fuel their passion and increases their salary. Find your new career with Careers After 40
Ron Harding is the author of three books, Making Creativity Accountable (on Amazon.com for twenty-one years ), Arts and Entertainment Marketing, and A...
