When Muhammad Ali met Joe Frazier in Manila for their third fight, their rivalry had spun out of control. The Ali-Frazier matchup had become a madness, inflamed by the media and the politics of race. When the "Thrilla in Manila" was over, one man was left with a ruin of a life; the other was battered to his soul.

Mark Kram covered that fight for Sports Illustrated in an award-winning article. Now his riveting book reappraises the boxers -- who they are and who they were. And in a voice as powerful as a heavyweight punch, Kram explodes the myths surrounding each fighter,...

Imagine "Mad Men" set not in the advertising world but at 1960s Sports Illustrated, a place where the finest sports staff of any generation was attended by an open bar and almost unlimited expense account. This was the world Mark Kram lived and wrote in, along with his peers including Frank Deford, Dan Jenkins and other major talents. A high school graduate with a gift for revealing the hearts of his subjects, Kram would become one of the greatest sports writers of all time, covering the famed rivalry between Muhammad Ali and Joe Frazier, Negro League baseball star Cool Papa Bell, doomed...