Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

CONTENTS: The Boyne Water Brian O'Linn By Memory Inspired Charming Mary Neal Colleen Rue The Croppy Boy The Cruiskeen Lawn The Dear and Darling Boy Drimmin Dubh Dheelish Garryowen Hannah Healy, the Pride of Howth The Irish Grandmother The Irishman's Farewell to His Country Irish Molly O Jenny from Ballinasloe Johnny, I Hardly Knew Ye The Lamentation of Hugh Reynolds Lanigan's Ball A Lay of the Famine Mackenna's Dream The Maid of Cloghroe Molly Muldoon The Native Irishman Nell Flaherty's Drake Protestant Boys The Rakes of Mallow The Shan Van Vocht Shule Aroon The Sorrowful Lamentation of...