'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.
From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to...
'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "w...
The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to understand what you mean, what the market thinks you mean, and where the gaps are.
For anyone new to personal branding, or who needs to take their career to the next level, "#MyBrand tweet" is your first step toward differentiating yourself in a very crowded environment. From defining the...
The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a ...
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do.
The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience....
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been co...
Written by real working moms, '42 Rules for Working Moms (2nd Edition)' is a compilation of funny practical advice on how to survive as a 'working mom'. These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you just can't relate to. In 42 Rules of Working Moms (2nd Edition), you get real insights into what matters, what works, what doesn't, and why.
Laura Lowell brought together a diverse group of working moms: different cultures, industries, ages, relationships and perspectives. The contributors...
Written by real working moms, '42 Rules for Working Moms (2nd Edition)' is a compilation of funny practical advice on how to survive as a 'working mom...