Book Companion Site Persuasion: Messages, Receivers, and Contexts covers key topics--such as ethics and deception, audience analysis, nonverbal communication, and culture--and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication,...