The prevailing neo-prohibitionist approach to reducing alcohol problems is generally ineffective, often counter-productive, and is doomed to failure. This work is to promote an effective alternative strategy to reducing the incidence of alcohol problems. The thesis is that a socio-cultural approach would be effective, and therefore, that public policy should promote this approach. This work is expected to be controversial, and is hoped to form a pattern for reorientation of the current approach to alcohol abuse. Professionals in drug abuse education and treatment along with public policy...