In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
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In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and ...
Fair Lending ComplianceIntelligence and Implications for Credit Risk Management
"Brilliant and informative. An in-depth look at innovative approaches to credit risk management written by industry practitioners. This publication will serve as an essential reference text for those who wish to make credit accessible to underserved consumers. It is comprehensive and clearly written." --The Honorable Rodney E. Hood
"Abrahams and Zhang's timely treatise is a must-read for all those interested in the critical role of credit in the economy. They...
Praise for
Fair Lending ComplianceIntelligence and Implications for Credit Risk Management
Written for enterprise risk management (ERM) practitioners who recognize ERM's value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology to work. A must-read for anyone interested in risk management as a strategic, value-adding tool, this no-nonsense book shows you how to use ERM and SOAR to empower your company to go from stuck...
Written for enterprise risk management (ERM) practitioners who recognize ERM's value to their organization, Enterprise Risk Management: A Methodolo...
An indispensable guide that shows companies how to treat data as a strategic asset
Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.
Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step...
An indispensable guide that shows companies how to treat data as a strategic asset
Organizations set their business strategy and direction b...
Practical-nontechnical-solutions to the problems of business forecasting
Written in a nontechnical style, this book provides practical solutions to common business forecasting problems, showing you how to think about business forecasting in the context of uncertainty, randomness and process performance.
Addresses the philosophical foundations of forecasting
Raises awareness of fundamental issues usually overlooked in pursuit of the perfect forecast
Introduces a new way to think about business forecasting, focusing on process efficiency and the...
Practical-nontechnical-solutions to the problems of business forecasting
Written in a nontechnical style, this book provides practical solut...
"CIOs are challenged with bringing technology into alignment with business strategy. In order to be successful, today's CIO must translate the technical into business terms and to deliver solutions to the business to improve processes and end products. CIO Best Practices: Enabling Strategic Value with Information Technology provides a complete guide for the strategic CIO to help in these challenges. This book is a great tool for all CIOs." --Ellen Barry, CIO, Metropolitan Pier and Exposition Authority
"The demand for value from...
Praise for CIO BEST PRACTICES
"CIOs are challenged with bringing technology into alignment with business strategy. In order to be success...
