First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

In 1984, Congress revamped Medicare to save a financially distraught healthcare system, thus transforming the hospital as an organization. This volume looks at the repercussions of Diagnosis Related Groups (DRGs) - the cornerstone of the reorganization - and the problems created by the policy.

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.

This text provides detailed discussions regarding the...