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Have you ever experienced that choosing felt like losing? Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until...

A comprehensive reference work:
This looseleaf work is an authoritative compilation of methods for the detection of autoantibodies (Section A: Methods of Autoantibody Detection); the structure, function, and molecular and biochemical concepts of autoantigens (Section B: Autoantigens); and the clinical significance of measuring autoantibodies in patients with rheumatic, connective tissue and autoimmune diseases (Section C: Clinical Significance of Autoantibodies).
This unique work brings together all the molecular and...