Startup Navigator: Guiding Your Entrepreneurial Journey

ISBN-13: 9781352010107 / Angielski / Miękka / 2020 / 312 str.

Switzerland) Hess Manuel (University of St Gallen

Opis

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture.

Spis treści

1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs to be done 5 Solution Startup cockpit: profiling summary Case insight: Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market 9 Competition 10 Unique selling proposition Startup cockpit: unit economics Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11 team roles and competencies 12 Network and partner 13 Co-creation 14 requirements 15 Intellectual property 16 Risk compass 17 Call to action Startup cockpit: transformation map and OKR Startup cockpit: sourcing summary Case insight: ava 4: Scaling 18 performance Startup cockpit: profitable growth Case insight: Pixability 19 Investment 20 Deal and exit Startup cockpit: scaling summary Case insight: a day in the life of a venture capitalist Appendix: the pitch – Art or science? Appendix: sample pitch deck.

O autorze

Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field journals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.

Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel’s PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.