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At a time when the incidence of Alzheimer's Disease is increasing dramatically, this accessible account revolutionises our stereotypes of Alzheimer's patients and their care.

Alzheimer's is swiftly on the rise: it is estimated that every 67 seconds, someone develops the disease. For many, the words "Alzheimer's diseas" or "dementia" immediately denote severe mental loss and, perhaps, madness. Indeed, the vast majority of media coverage of Alzheimer's disease (AD) and other types of dementia focuses primarily on the losses experienced by people diagnosed and the terrible burden felt by care partners yearning for a "magic bullet" drug cure.

Providing an accessible, question-and-answer-format primer on what touches so many lives, and yet so few of us understand,...

Alzheimer's is swiftly on the rise: it is estimated that every 67 seconds, someone develops the disease. For many, the words "Alzheimer's diseas" or "dementia" immediately denote severe mental loss and, perhaps, madness. Indeed, the vast majority of media coverage of Alzheimer's disease (AD) and other types of dementia focuses primarily on the losses experienced by people diagnosed and the terrible burden felt by care partners yearning for a "magic bullet" drug cure.

Providing an accessible, question-and-answer-format primer on what touches so many lives, and yet so few of us understand,...