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Every day we are faced with financial decisions. Should I buy that DVD player or 100 lottery tickets? What percentage of my salary should I allocate to my 401(k)? How much should I be saving for my daughter's college education? Will I be better off leasing or buying my next car? The problem for most of us is that we freeze up when making these choices; regardless of our level of formal education, we find ourselves intimidated by the numbers and poorly prepared to make some of the most important decisions of our lives. We've become a society of math-o-phobes with profound consequences for...

"Talk radio hosts seem to believe conservatives are from Mars and liberals are from Venus-two different species, in other words. Ron Lipsman's new book uses a mix of rational analysis and personal history to suggest there may be deeper psychological laws at work here that help shape our worldviews. He's on to something "
-Elias Crim, Publishing Consultant.

Professor Lipsman
argues for a correlation between age and political philosophy, which asserts that young people tend to gravitate toward liberalism while older people are usually more comfortable with conservatism; and that,...