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The consequences of our increasing interaction with the worlds of entertainment and media will be far-reaching, impact all of us, and change the very way those industries work. As channels combine and old and new media merge, an unprecedented mass of content will become readily available to consumers. Content will be king, and there will be a new golden commodity: human attention. This book from Pricewaterhouse Coopers discusses this impending war for content. Kevin Carton explores how technology will be used to grab and hold consumers' attention whilst the consumer is in the midst of related...

Make The E-Business Workplace Work For You

From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology-the e-business workplace. Written in language that is accessible to all executives and managers, in any company and industry-not just to information technology professionals-the authors explain how this user-oriented, people-friendly technology can transform your organization by empowering collaboration among its employees and value network partners. Here are...