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From consumer boycotts and buycotts to social movement campaigns, examples of individual and collective actors forging political struggles on markets are manifold. The clothing market has been a privileged site for such contention, with global clothing brands and retailers being targets of consumer mobilization for the past 20 years. Labels and product lines now attest for the ethical quality of clothes, which has, in turn, given rise to ethical fashion. The Fight for Ethical Fashion unveils the actors and processes that have driven this market transformation through a detailed study of the...

Moral struggles in and around markets abound in contemporary societies where markets have become the dominant form of economic coordination. The present volume advances our current understanding of markets by highlighting the sources, processes and outcomes of moral struggles in and around markets. It traces the creation, reproduction and change of underlying moral orders and reveals the role of status and power differentials, alliances and political strategies as well as the general cultural, social and political contexts in which the struggles unfold. The contributions to this volume...