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Das Schreiben pragt den Berufsalltag in der PR. Dieses Handbuch prasentiert theoretische Modelle und praktische Methoden fur ein Schreiben mit System, das Chancen der medienkonvergenten Kommunikation nutzt und deren Risiken meidet. Spezialisten der anwendungsorientierten Kommunikationsforschung legen dar, wie PR-Texte auf die Bedurfnisse von Wirtschaft, Politik, Wissenschaft und Journalismus zugeschnitten werden konnen. Sie zeigen auf, wie Schreibstrategien und Schreibprozesse fur die Unternehmens- und Produkte-PR, fur Corporate Publishing und furs WorldWideWeb, fur rednerische Auftritte und...

Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.