Towards Achieving CSR Global Standards in the 21st Century : Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives

ISBN-13: 9783659904820 / Angielski / Miękka / 2016 / 356 str.

Nurul Ain Mohd Hasan

Opis

The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century.

O autorze

Nurul Ain Mohd Hasan is a senior lecturer in corporate communication in Universiti Putra Malaysia. She completed her PhD in Communication from Massey University, Wellington in 2013. She is currently a committee member of the Education Chapter for the Institute of Public Relations Malaysia. She has published in numerous journals on CSR.