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The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectively and build a stronger and more personal relationship with them. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising must be comprehensively examined. A wise understanding is essential to ensure the effective use of this...

Recently there has been an increase in the emphasis on government agencies to ensure total customer satisfaction while delivering services to stakeholders.The demand for government services are growing at a faster rate and undeniably, the concept of privatization in government has also led to an improvement in services in many areas including the Malaysian Timber Industry. This research aimed at identifying the level of customer satisfaction towards service quality and the findings may lead to create a brighter future for timber industry in Malaysia. The concept of SERVQUAL dimensions was...

The flooding of spam emails in email servers is an arm-racing issue. Even until today, filtering spam from email messages has become an ongoing work by researchers. Among all the methods proposed, methods that use machine-learning algorithms have achieved more success in spam filtering; unfortunately face a high dimensionality of features space after pre-processing and become a big hurdle for the classifier. Besides, the excessive number of features also can degrade the classification results. Thus, in this research, two stages of feature selection based on Taguchi methods were proposed to...