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Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

• Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
• Shows how real-world firms have addressed issues discussed in the book.
• Emphasizes the...

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
* Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
* Shows how real-world firms have addressed issues discussed in the book.
* Emphasizes the global aspects...