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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations.

This book presents theoretical ideas and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi construction machinery and Shiseido in China and Multi Suzuki in India, which allows you to understand business environment in emerging economies. This is recommended for business people, in charge of...