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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today s online world
With two-thirds new material and scores of current examples from today s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:
* Generate genuine buzz both online and off.
*...