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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus...

An edited collection of papers given at the third Design and Emotion Conference 2002, these contributions outline developments, findings and techniques in industrial applications and in research, bringing the reader up to date with the current thinking in this field.