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Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender,...

Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender,...

Onwumechili provides an exciting perspective on African military coups and reminds us that democracy is not synonymous solely with Western societies. He examines democracies in traditional Africa and shows how these socieites clearly defined and limited the roles of traditional African armies.

From this background, Onwumechili makes readers appreciate that modern African armies are deviant institutions, with no roots in traditional Africa. Rather, he argues, one has to seek those roots in Africa's recent, colonial history. Dr. Onwumechili goes on to describe the reasons for coups and...