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wyszukanych pozycji: 8
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
ISBN: 9780230116450 / Angielski / Twarda / 2012 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: - The Feel-Good Method: Use the experience of... Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of f... |
cena:
156,66 |
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Kundenerlebnis ALS Wettbewerbsvorteil: Mit Customer Experience Management Marken Und Märkte Gewinn Bringend Gestalten
ISBN: 9783322903228 / Niemiecki / Miękka / 2012 / 183 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie fuhrende Unternehmen das Kundenerlebnis als Wettbewerbsvorteil nutzen. Sie liefern den strategischen Rahmen sowie einen 5-Stufen-Plan mit den wichtigsten Werkzeugen zur Umsetzung: Zielgruppensegmentierung und -selektion, Positionierung, Branding, Service und Innovation."
Die Autoren zeigen an konkreten Fallbeispielen (Apple, Mini, O2, Red Bull, Segafredo Zanetti, SevenOne Media und VW GTI), wie fuhrende Unternehmen das...
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cena:
226,25 |
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R
ISBN: 9781451636369 / Angielski / Miękka / 2011 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful... Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also d...
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cena:
76,40 |
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The Psychology of the Asian Consumer
ISBN: 9780765646477 / Angielski / Miękka / 2014 / 176 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
311,49 |
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The Psychology of the Asian Consumer
ISBN: 9780765644558 / Angielski / Twarda / 2014 / 174 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
1070,92 |
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Marketing Aesthetics
ISBN: 9781439172926 / Angielski / Miękka / 2009 / 368 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating...
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have t...
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cena:
91,54 |
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Handbook on Brand and Experience Management
ISBN: 9781847200075 / Angielski / Twarda / 2008 / 328 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices.
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approache...
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cena:
850,58 |
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KALTES KLARES WASSER : Story Center
ISBN: 9783957651945 / Niemiecki Termin realizacji zamówienia: ok. 10-14 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
71,28 |
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