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This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact...

In 1999, just at the turn of the third millenium,
the first episode of The Matrix movie trilogy was
released, marking the beginning of a new trend in
science fiction movies and also in the perception of
motion pictures as interactive social and commercial
events. What made the Matrix movie trilogy a cutting
edge phenomenon was not only the use of incredibly
innovative special effects and shooting techniques
but also, and maybe primarily, the fact that the
whole plot is based on the idea that an Internet
connection gives access not to a virtual world but
to a virtual reality which...

This truly multidisciplinary book explores how culture-founding terms like 'space' and 'place' have been reconsidered, re-elaborated and how they have acquired new meanings through academic research that crosses the traditional borderline between the humanities and social sciences. All chapters explore from different perspectives how the notions of space and place are still modelling our sense of reality by investigating social and cultural phenomena of various types that evolved between the 20th and 21st centuries. The essays collected here provide evidence of the growing necessity of...

This truly multidisciplinary book explores how culture-founding terms like 'space' and 'place' have been reconsidered, re-elaborated and how they have acquired new meanings through academic research that crosses the traditional borderline between the humanities and social sciences. All chapters explore from different perspectives how the notions of space and place are still modelling our sense of reality by investigating social and cultural phenomena of various types that evolved between the 20th and 21st centuries. The essays collected here provide evidence of the growing necessity of...